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Technology has redefined databases. One database program can perform project management, customer invoicing, telephone traffic reports and stock inventory. If your database simply maintains your customers' contact information, take a look at what more it could be doing for you.
  • Maintain customer records, from contact details to company statistics, order history to incident reports.
  • Register customer purchases, providing you with purchasing trend reports and reducing the need for taking inventory.
  • Analyze sales figures or customer data for more effective marketing plans.
  • Manage service orders that require input from multiple departments.
  • Notify staff if an order or service request is not completed on time, allowing you to address the problem and notify the customer of a delay; it can send out messages to staff or customers, whenever a certain set of parameters are met.
  • Display inbound caller identification while simultaneously bringing up the customer file on your computer screen (when integrated with your phone system).
  • Provide data access to remote offices and traveling salespeople through an Internet connection.
  • Prevent duplication of effort and confusion; centralized storage of one official data file will discourage workers from developing incompatible similar databases on department LANs or individual PCs.
  • Provide resellers with limited access.
  • Interact with existing accounting software or use its own.
  • Generate ads and brochures in formats suitable for e-mailing to potential customers.
  • Conduct project management and calendar functions.
  • Control asset inventory, such as software or office equipment.