Not All Musicians Are Starving Artists: Rob & Mike Silverman Talk About Earning A Living Doing What They Love
Read below to learn more about St. Louis' Jazz Musicians Mike & Rob Silverman
St. Louis County Arts-January 3, 2018
The music industry is currently going through drastic changes that require a new mindset for today’s working musician, especially when it comes to things like distributing your music, getting gigs, going on tour or even having your recordings used in TV or movie soundtracks. Technology is screaming past many of us at a dizzying rate and, if seasoned musicians want to stay in the game, maybe even make a little money while they’re at it, then they need to embrace these new technologies and dive into the “new way” of doing things.
Michael Silverman’s musical success involves his ability to shift paradigms and his willingness to think “out-of-the-box.” He and his brother Rob, who is also Michael’s musical partner, stumbled into a “stream” of luck when they started distributing their music via online streaming services about a decade ago. Michael is a pianist and composer who, along with his brother, created the very successful touring band known as Bach to the Future, a fusion of well known classical tunes with jazz, rock and world rhythms. His new age and fusion recordings have found their way into the soundtracks of TV shows like “Two and a Half Men,” “The Good Wife,” HBO’s “The Leftovers” and “American Horror Story: Asylum.” There are also countless commercials.
The brothers have over 800 albums of music currently available on all of the major music streaming services, including Pandora and Spotify. Michael and Rob have also become organizers and promoters for several large annual events like the Chesterfield Wine Festival, the U City Jazz Festival, the Winter Jazz Festival at Grand Center, and they provide sponsorship for several other local festivals as well.
As if that wasn’t enough to keep the duo busy, Michael purchased the legendary Clayton Studios from Dick Ulett a few years back.
A musician myself, I was fascinated to learn the secrets that Michael knew about digital music distribution and his experiences with marketing his many projects. He had posted a comment on Facebook that caught my eye, about developing a meet-up place for artists of all types, painters, musicians, photographers, dancers, etc., who would convene on a regular basis to network and brainstorm with each other about the arts, marketing and collaboration.